Joep van de Klundert
Experienced designer
With 7+ years of experience designing user-centric products and services across various industries. Proven expertise in end-to-end customer journey design, product ownership, and aligning brand identity with user needs. Adept at Agile Development, Design Thinking and delivering scalable, cohesive digital and physical solutions.



Joep van de Klundert
Experienced designer
With 7+ years of experience designing user-centric products and services across various industries. Proven expertise in end-to-end customer journey design, product ownership, and aligning brand identity with user needs. Adept at Agile Development, Design Thinking and delivering scalable, cohesive digital and physical solutions.
Contact
Skills
Design Tools
Figma, Miro, Adobe CC
Methodologies
Design Thinking,
Agile Development,
Usability Engineering
Languages
Dutch (native),
English (fluent)
Interests
Fitness
Running
Cycling
Reading
Photography
Experience
2021 – present
﹢4 yrs
UX & Service Designer
Delft
Praxa Sense
Designed entire customer journey for flagship product: Afi, integrating digital and physical interactions.
UX design of the medical dashboard used by Healthcare Professionals.
Product Owner for the development of the dashboard and Afi interaction.
Responsible for company rebranding initiative, incl.:
The dashboard and website.
Packaging for Afi and promotional materials (banners, flyers, presentations).
Employee branding assets (profile pictures, templates).
UX & Service Designer
Praxa Sense
2021 – present
(
﹢4 yrs
)
Designed entire customer journey for flagship product: Afi, integrating digital and physical interactions.
UX design of the medical dashboard used by Healthcare Professionals.
Product Owner for the development of the dashboard and Afi interaction.
Responsible for company rebranding initiative, incl.:
The dashboard and website.
Packaging for Afi and promotional materials (banners, flyers, presentations).
Employee branding assets (profile pictures, templates).
2021 – present
﹢4 yrs
UX & Service Designer
Delft
Praxa Sense
Designed entire customer journey for flagship product: Afi, integrating digital and physical interactions.
UX design of the medical dashboard used by Healthcare Professionals.
Product Owner for the development of the dashboard and Afi interaction.
Responsible for company rebranding initiative, incl.:
The dashboard and website.
Packaging for Afi and promotional materials (banners, flyers, presentations).
Employee branding assets (profile pictures, templates).
2018 – 2021
2 yrs 8 mts
Product Designer
Delft
BPO BV
Designed and prototyped user-focused products from concept to production, incorporating market and user research findings.
Established scalable product solutions by collaborating with manufacturers, reducing production bottlenecks.
Worked on re-design and maintenance of company website.
Product Designer
BPO BV
2018 – 2021
(
2 yrs 8 mts
)
Designed and prototyped user-focused products from concept to production, incorporating market and user research findings.
Established scalable product solutions by collaborating with manufacturers, reducing production bottlenecks.
Worked on re-design and maintenance of company website.
2018 – 2021
2 yrs 8 mts
Product Designer
Delft
BPO BV
Designed and prototyped user-focused products from concept to production, incorporating market and user research findings.
Established scalable product solutions by collaborating with manufacturers, reducing production bottlenecks.
Worked on re-design and maintenance of company website.
2018 – 2018
7 mts
UX Designer (Internal Processes)
Rotterdam
Genuin.Engineering
Streamlined assembly and debugging workflows for complex hardware prototypes (e.g. for PostNL), improving quality control and scalability.
UX Designer (Internal Processes)
Genuin.Engineering
2018 – 2018
(
7 mts
)
Streamlined assembly and debugging workflows for complex hardware prototypes (e.g. for PostNL), improving quality control and scalability.
2018 – 2018
7 mts
UX Designer (Internal Processes)
Rotterdam
Genuin.Engineering
Streamlined assembly and debugging workflows for complex hardware prototypes (e.g. for PostNL), improving quality control and scalability.
2016 – 2016
6 mts
Intern ‘Disruptive Design Studio’
Vlaardingen
Unilever
Developed prototypes for innovative products within core brand portfolios.
Conducted research into the value of design within innovation processes.
Intern ‘Disruptive Design Studio’
Unilever
2016 – 2016
(
6 mts
)
Developed prototypes for innovative products within core brand portfolios.
Conducted research into the value of design within innovation processes.
2016 – 2016
6 mts
Intern ‘Disruptive Design Studio’
Vlaardingen
Unilever
Developed prototypes for innovative products within core brand portfolios.
Conducted research into the value of design within innovation processes.
Education
2015 – 2017
MSc. Integrated Product Design
Delft
Delft University of Technology (TU Delft)
Master thesis: Development of a new generation 3D-printed brace for fracture treatment, introducing an innovative production technique that integrates fabric attachment into automated fabrication.
MSc. Integrated Product Design
Delft University of Technology
2015 – 2017
Master thesis: Development of a new generation 3D-printed brace for fracture treatment, introducing an innovative production technique that integrates fabric attachment into automated fabrication.
2015 – 2017
MSc. Integrated Product Design
Delft
Delft University of Technology (TU Delft)
Master thesis: Development of a new generation 3D-printed brace for fracture treatment, introducing an innovative production technique that integrates fabric attachment into automated fabrication.